A product factory
We identify niche problems and deliver tailored, bespoke solutions, launch them and evaluate their success. Here are some examples of the products we have developed.
The Archivist
Date: Live. Status: Live.
Problem
Family archives are distributed across multiple sources – text chats, cloud photo libraries, archival records and most fleetingly, our own heads.
Solution
The Archivist allows families to talk and record the stories of themselves and translates this into a living breathing archive and a unique family tree. Capture the voices of your family. Gather everyone’s memories of events. Combine images, stories, memories and videos in one archive.
Thinking Partner
Date: Aug 2026. Status: Beta.
Problem
LLMs are really useful in helping you organise your thoughts, but they require frequent reminding of your personal circumstances, and a monthly subscription to work properly. They also have a tendency to be sycophantic and seek to continue the conversation beyond where it is helpful. Additionally, they integrate lots of AI-ism in any copy.
Solution
A static, updatable context of the users’ personal circumstances that is fed into all chats, plus a strict set of instructions that allow the user to customise how they want the assistant to behave. Also a connected knowledge graph of any relevant material, and connectivity to contacts databases and email providers. All focused on ensuring when you have a query or question and want to discuss options, the Thinking Partner is already up to speed.