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Small products for niche problems.

We identify niche problems and deliver tailored, bespoke solutions, launch them and evaluate their success.

Products

3 products
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  • Name
    Thinking Partner
    Date
    Aug 2026
    Status
    Beta

    Thinking Partner

    Problem

    LLMs are really useful in helping you organise your thoughts, but they require frequent reminding of your personal circumstances, and a monthly subscription to work properly. They also have a tendency to be sycophantic and seek to continue the conversation beyond where it is helpful. Additionally, they integrate lots of AI-ism in any copy.

    Solution

    A static, updatable context of the users’ personal circumstances that is fed into all chats, plus a strict set of instructions that allow the user to customise how they want the assistant to behave. Also a connected knowledge graph of any relevant material, and connectivity to contacts databases and email providers. All focused on ensuring when you have a query or question and want to discuss options, the Thinking Partner is already up to speed.

    morethought.co/thinkingpartner →
  • Name
    Common Prints
    Status
    Live

    Common Prints

    Problem

    Personalised wall art is available but tends towards the twee. For interior designers looking to style someone’s house with a very specific personalisation, wall art is either expensive prints that match the client’s preferences but compromise on colour and style or generic art prints that lack a unique element.

    Solution

    Common Prints fills that gap by allowing you to create beautifully designed typographic posters on demand as a 1 of 1 print, with the text being highly personalised and the style and colour matching a range of styles. Also included are four map styles, where you can put in the location of home, where you like to spend summer, winter and where you fell in love.

    commonprints.co.uk ↗
  • Name
    The Archivist
    Status
    Live

    The Archivist

    Problem

    Family archives are distributed across multiple sources – text chats, cloud photo libraries, archival records and most fleetingly, our own heads.

    Solution

    The Archivist allows families to talk and record the stories of themselves and translates this into a living breathing archive and a unique family tree. Capture the voices of your family. Gather everyone’s memories of events. Combine images, stories, memories and videos in one archive.

    thearchivist.cloud ↗
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