Thoughts on design, teams, and making things.
Research · Sep 2026
How Design Teams Work
We analysed activity data across 43 design projects in six enterprise organisations to see if project failure leaves an early warning sign. It does. You can see it by Day 21.
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Enterprise design telemetry benchmark study: Wave 1How Design Teams WorkFocus is the leading indicator of project health
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3 pieces- The Enterprise Design Telemetry Crisis80% of enterprise design leaders now formally justify budget or headcount at least quarterly — and most cannot get the data.
- We don’t have to be boringThe handcuffs are off. Unique builds are back on the menu.
- The O shaped designerSmall teams of O-shaped experts can now do what used to need a room of twenty.
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